About the Founders

The Advitya’s story is deeply rooted in the hearts and dreams of its founders, Ishan Kailani and Nivedita Sahni. Their journey is a beautiful statement of love, strength, and the magic that happens when two passionate souls come together with a shared vision.

Nivedita's connection to brass handicrafts began with her father, whose craftsmanship was a shine of tradition and artistry. When she introduced her husband, Ishan, to this world, he was fascinated. With his brilliance in digital marketing and her rich heritage, they ventured to create something truly special together.

Their path was not always smooth. The early growth of The Advitya was overshadowed by the challenges of the COVID-19 pandemic, which brought their flourishing business to a standstill. Yet, in the face of adversity, their determination never wavered. After the lockdown, they rose from the ashes, expanding their reach through multiple e-commerce channels and reigniting their connection with their customers.

In 2020, Ishan and Nivedita opened their first walk-in store, a sincere move to offer their customers a personal touch and a chance to experience their products firsthand. This step was more than a business decision; it was a reflection of their devotion to making every customer feel treasured and connected.

Their faith also led them to explore corporate gifting for Diwali, a venture that not only succeeded but also brought joy to many. Through all these efforts, their love and respect for their customers have shone brightly. They cherish the direct interactions with their clientele, seeing them as a vital part of their journey.

Even when their dreams took them to Shark Tank India in 2023, and they faced an outcome that wasn’t as they had hoped, their spirits remained uncrushed. Instead, they used this experience as fuel to drive their growth and continue their journey with revived energy.

Ishan and Nivedita’s story is one of inexhaustible passion and partnership, a journey marked by trials, triumphs, and a deep-seated adoration for their craft. Their hearts are interwoven into every creation at The Advitya, and their promise to their customers is a gesture of the endless power of their dreams and their love for each other.